Video

Have clear objective. A well-thought out plan is crucial, so don’t rush. Once you’ve decided on the goal of the video, identify the people who should be involved in or with the video. Ask yourself if you’ll be needing any outside resources. Very important, what is your budget? and the timeframe. These are just a few questions you will need to ask yourself. Your story should connect, engage or entertain your audience.

Videos made for Social Media should be no longer than 2 minutes. Your audience engagement starts dropping after 1 minute according to studies. Short videos get’s to the point and keeps your audience attention.

It’s important to know what your budget is for a video and to be transparent with it. The cost depends on a few factors but it’s always best to tell your production team exactly what you want and need so that they can give you a detailed quote then.

It’s not surprising to hear that people think that a 2-minute video takes 5 minutes to shoot. PHEW!! That is not the case though. There are quite a few things that can make your 2-minute video shooting day turn into a half or even full day. Here is a breakdown… picking up equipment | getting to the location | setting up | shooting | breaking down & packing up | returning equipment
Then the creative process continues which takes the most time and that’s post-production. Editing starts, graphic, animation, and effects design continues.